Swimming pools designs : Inventing the Platinum Standard

Inventing the Platinum Standard

Beautiful pools and spas exist for one main reason—to provide homeowners with years of carefree recreation and pleasure. With almost limitless options across a spectrum of styles, achieving the best possible result that fits your lifestyle and satisfies your personal desires always means finding a professional trained in the nuances of creating backyard resorts.

Fortunately, Genesis has provided many designers and contractors with the knowledge and tools to make that happen. For homeowners seeking the backyard oasis of their dreams, the selection of the right professional to make this happen has never been more important. 

In 1998, the Genesis Design Group began providing educational programs needed to develop a class of pool, spa, and watershape professionals prepared to design and build tomorrow’s quality aquatic environments. From the start, Genesis set out to establish progressive educational programs covering design, engineering, and construction taught by leading experts in the field. Topics such as color theory, the history of water in architecture, presentation techniques, elements of design, landscape lighting, and design communication through measured perspective among many others set a new level of performance for an entire industry.

To date, Genesis has provided these unique educational offerings to more than 1,500 program participants with thousands more sampling classes offered in a range of venues. Of these, an elite group of 16 professionals have emerged from these programs achieving Genesis’s coveted platinum status. Each has completed a comprehensive set of rigorous educational programs, maintains proof of financial responsibility, and satisfies a host of continuing education requirements.

Genesis states: These are the best of the best, unequaled by professionals of any other designation. They are the true elite of the profession who have proven their ability to create environments that are reliably engineered and constructed, and most important, expertly designed to provide years of wonderful experiences for the homeowner seeking only the best.

“These are the best of the best, unequaled by professionals of any other designation,” says Van Bower. “They are the true elite of the profession who have proven their ability to create environments that are reliably engineered and constructed, and most important, expertly designed to provide years of wonderful experiences for the homeowner seeking only the best.”

Learn more about Genesis Design Group's 

elite platinum members:

Paul Benedetti, Aquatic Technology Pool & Spa, Morgan Hill, CA

Brian Van Bower, Aquatic Consultants, Inc., Miami, FL

Gene Brown, Valley Pool & Spa, Kelowna, B.C. Canada

Steve Dallons, Pacific Pools, Inc., Alamo, CA

William T. Drakeley, Jr., Drakeley Swimming Pool Company, Bethlehem, CT

Tom Driscoll, Cabana Pools Aquatech, Houston, TX

Lynn Forrest, Aqua Classic Pools & Spas, Clute, TX

Dennis Loebs, Loebs + Gordon Poolcraft, East Hampton, NY

Mike Nantz, Elite Concepts, Inc., Dallas, TX

Dave Peterson, P.E.,Watershape Consulting, Inc., San Diego, CA

Skip Phillips, Questar Pools and Spas, Inc., Escondido, CA

Joan Roca, Aquart, Costa Rica

Kevin Ruddy, Omega Pool Structures, Inc., Toms River, NJ

James Scott, Group Works LLC, Wilton, CT

Roger Soares, II, HydroScapes, LLC, Fountain Hills, AZ

Steve Swanson, The Pool Company, Clayton, CA